ATA

Digital

Strategy

Multimedia

Influencing public opinion on the expansion of highways in Switzerland? Associazione Traffico Ambiente entrusted us with this delicate and complex task, for which it was essential to understand how to communicate the message effectively across different generations involved. The campaign was developed through a combination of digital and traditional media. Koal Studio chose to use social media, influencers, press conferences, and flyers to reach as many people as possible, all while respecting the client’s budget.

Content Creation

The campaign's key video supporting the strategy unfolds in two parts. In the first part, a metaphor illustrates how highway expansion is an unwise choice in today’s context. The second part, created entirely in 3D in collaboration with the 3dudes studio, shows the environmental and visual impact that the expansion would cause. The visuals are accompanied by a voiceover highlighting the main issues associated with this choice.

Digital

Informing the public and highlighting the issues related to highway expansion is essential to ensure that every citizen has access to the necessary information to make an informed decision. For this reason, we created a dedicated website, nograzie.ch, where the main themes supporting the campaign are presented clearly and directly. On the site, users can find detailed information on topics such as environmental impact, increased traffic, sustainable alternatives, and consequences for quality of life. The goal is to provide an intuitive and accessible platform, making it easier for people to assess the expansion project knowledgeably.

Koal Sagl
Via Capeleta 11
CH-6818 Melano