Carota Lausanne
Digital
Branding
Strategy
Multimedia
In a warm and inspiring atmosphere, Carota invites people to reconnect through food. It’s more than an atelier: it’s a place where shared meals turn into shared stories, and where each class becomes an opportunity to discover, create, and enjoy. Participants explore local, seasonal ingredients, learn new techniques, and are encouraged to approach cooking not just as a skill, but as a way to relate, with others, and with themselves.
Identity
Starting from the brand positioning, we built a narrative that places human connection at the center, where cooking is a pretext to gather, learn, and grow together. The visual identity was designed to be both versatile and memorable, with a logo that includes a subtle carrot shape inside the "o", symbol of simplicity, freshness, and playfulness. The brand was also conceived with growth in mind: its visual and strategic structure allows for future franchising and development across Switzerland, while maintaining a consistent and recognizable soul.
Digital
The e-commerce website was built to offer a smooth and engaging user experience, where visitors can easily explore and book cooking classes, buy gift cards, and discover the world of Carota. To reinforce the brand’s character, we introduced custom hand-drawn illustrations, adding a human and artisanal touch to the interface. The tone is friendly, the design intuitive, and every detail is curated to reflect the values of simplicity, joy, and creativity.
Multimedia
We oversaw the entire visual production, from storyboarding to post-production, capturing the atelier’s energy in every frame. The video, used both for digital campaigns and on the homepage, conveys the emotional dimension of the Carota experience. The photo shoot focused on authentic moments: the team in action, the textures of the ingredients, the welcoming environment. Every image was created to express the care, the quality, and the soul of a place where food is just the beginning.
Koal Sagl
Via Capeleta 11
CH-6818 Melano
Via Capeleta 11
CH-6818 Melano
