Stay Generous

Digital

Branding

Strategy

Multimedia

Our project, Stay Generous, serves as the online portal for Albergo Diffuso del Monte Generoso SA—an initiative aimed at establishing a network of accommodations in the scenic Muggio Valley. Our responsibilities included developing the User Interface and User Experience for the main platform, as well as creating individual websites for affiliated hotels. Additionally, we produced multimedia content for digital communication. Acting as project leaders, we managed all involved agencies, providing marketing and communication consultancy to ensure cohesive branding and messaging. Stay Generous exemplifies our commitment to seamless design, user experience, and effective project management.

Identity

The visual identity of Stay Generous, excluding the website design, was developed by another local communication agency. We took care of creating the institutional logo for the Albergo Diffuso del Monte Generoso SA and designing various communication materials based on an existing brand identity.

Digital

In designing the User Interface (UI) and User Experience (UX) for the main Stay Generous website, we implemented a streamlined process tailored to facilitate the creation of multiple websites for the project's accommodations. Our approach focused on crafting a cohesive design language that maintained consistency across all platforms while allowing each accommodation to showcase its unique features. By incorporating familiar navigation elements and intuitive layout structures, we ensured that users could easily navigate between different properties while understanding their distinct offerings. This strategic approach not only enhanced user experience but also contributed to brand cohesion, ultimately providing visitors with a seamless and informative online experience.

Multimedia

Following the conceptualization of their video marketing campaign, we embarked on the production and post-production of 14 captivating videos for Stay Generous. Centered around the claim "where freedom finds you," each video portrayed individuals discovering their own sense of peace amidst the serene landscapes of the Muggio Valley. From exhilarating downhill biking adventures to tranquil moments of relaxation with a glass of wine, and intimate breakfasts with loved ones, each clip captured the diverse ways in which individuals could find their own version of freedom in this idyllic destination. This concept not only showcased the unique experiences offered by Stay Generous but also resonated with viewers on a personal level, inspiring them to seek their own moments of liberation in the Muggio Valley.

Koal Sagl
Via dell'Indipendenza 19
CH-6826 Riva San Vitale